2 Day’s Workshop – Sat 15– Sun 16 April 2017
At The Royal Rodale, Karachi
About the workshop:
In recent years, the social media business has grown from a sleepy, collegiate way for younger generation to communicate, into a perhaps future of how people & businesses will share information and bring their offline lives online. Conservative estimates show that over 2 billion people in the world use social media regularly, which translate into the fact that almost 28% of humans on the planet have “Liked” something, Tweeted, or watched a video on YouTube. With this evolving world frame, the business dynamics have also been massively influenced by Social Media, specially the giant Facebook. With approximately 1.1 billion people logging in daily at Facebook, it’s still the most popular social network around.
This smartly architected 2-day intensive “Social Media Management” workshop will equip the attendees to use Social Media platform (primarily Facebook) to understand this new science of Social Media from a business perspective, to reach new consumers, engage visitors, and convert them into leads. This workshop will train the attendees on the various aspects of marketing on Social Media, how to increase their own businesses domain through the new “social” currency and help their business get redefined in the new era of Internet 2.0.
Facebook is the top dog as far as social media networks go, with more than a billion people using it worldwide. You have millions of online customers out there, are you using it to its full potential for your business?
As the saying goes, “If you go to Rome, then act like the Romans act.” If you are on Social Media, you need to act like the platform wants you to. Are you doing that? Don’t you want to know the factors that keep you back from tapping the massive Social Media world?
Do you know the intrinsic dynamics of Paid Ads and Post Engagement factors on Facebook. Are you investing ‘smartly’ on Facebook?
Social media is not just an activity; it is an investment of valuable time and resources. Are you equipping yourself with those resources? Are you aware about the marketing of “Likes”?
In 2017, if you are a business or organization of any kind that wants to be heard in the world, refocusing on the content you put out on Social Media, is a huge factor.
No amount of Paid Ads on Social Media will turn a bad creative Ad into a Good one. You must make sure to have a more creative Ad in line with what the ‘Netizens’ out there want to see. Do you want to understand the Netizen out there and how to creatively reach them?
Who should attend
- A middle manager who needs help executing a marketing campaign on Facebook & Twitter.
- An employee who needs ideas for how to best utilize Facebook for marketing purposes
- A business owner who wants to engage better with customers but doesn’t have a lot of time to learn on their own.
- A small & medium enterprise owner trying to tap into the new world of Social Media and wanting to get revenues out from it.
Mr Shahzaib Aijaz is an accomplished professional with eminent academic credentials, and diverse experience in the corporate world along with being a faculty and trainer at university and corporate level.
With Bachelors (honors) from the prestigious Lahore University of Management Sciences (LUMS) and an MBA from the highly accredited Karachi School for Business & Leadership (KSBL), Shahzaib has gained immense strong hold in academics, having interacted and being tutored by some of the brightest minds of marketing, strategy & social media this country has seen.
Corporate experience has been a substantial advantage for Shahzaib, with brands & social media experiences at Abraaj led K-Electric and the well renowned NGO Indus Hospital in Karachi, consistently, having achieved a strong record of designing & executing high impact marketing & media campaigns.
While heading the marketing & social media of The Indus Hospital, Shahzaib championed a remarkable art of handling Social Media and Marketing that generated outstanding gains in consumer outreach, market response, and measurable revenue gains.
Shahzaib has been a teacher & counselor to many students & professionals while teaching at the renowned College of Business Management (CBM) in Karachi where he has taught BBA & MBA students on various aspects of Management, Strategy and Marketing.
A Management & Marketing consultant and trainer, Shahzaib has valuable exposure to the dynamics and details of Social Media Management and how Internet 2.0 is shaping the dynamics of the business world.